SPOTLIGHT ON
WORLD COFFEE RESEARCH
Finlays is excited to have joined World Coffee Research (WCR), an industry-driven agricultural research organization. WCR plays a pivotal role in the global coffee industry by conducting research and development to ensure the sustainability and resilience of coffee production. Established as a non-profit collaborative research organization, it brings together stakeholders from across the coffee supply chain, including farmers, industry professionals, and scientists, to address the challenges facing coffee cultivation.
Its primary objectives include the development of new coffee varieties with enhanced resistance to diseases and pests, improved adaptability to climate change, and superior cup quality. By investing in genetic diversity and breeding programs, WCR aims to create coffee plants that can thrive in diverse environments, ensuring the longevity of coffee farming amid evolving climate conditions.
The importance of WCR lies in its potential to safeguard the livelihoods of millions of coffee farmers worldwide. By advancing agricultural practices and promoting sustainable farming methods, WCR contributes to increased yields, higher quality coffee, and improved incomes for farmers. Additionally, the organization fosters knowledge-sharing and collaboration, creating a global network that accelerates the adoption of innovative practices throughout the coffee industry.