Now in its fifth year, Finlays’ 2026 Global Trend Report showcases our newly launched Trends Framework. This deceptively simple tool unpacks the complex consumer dynamics shaping today’s beverage landscape – drilling down from mega trends such as ‘Health & Wellbeing’ to the specific dynamics such as ‘Active Health’ and ‘Moderation & Avoidance’.
This year’s report spotlights the continued "protein-ification" of beverages and its alignment with GLP-1 trends as consumers look for smarter ways to manage appetites and satiety. We also explore how fruit flavors are having a "glow-up" as more distinctive tropical profiles gain popularity with increasingly adventurous consumers.
We examine the ongoing convenience revolution, and the premium consumers are willing to pay for a frictionless experience even in the face of mounting economic pressures. And finally, our focus turns to sustainability, where sincere, unwavering commitment is becoming non-negotiable as the onus for environmental progress shifts onto public bodies and corporations.
We hope you enjoy this year’s deep dive into the trends transforming the global beverage industry. As always, if you would like to explore more of Finlays’ market insights please get in touch, we would love to keep the conversation going.
