FOREWORD
Sian Edwards introduces the beverage trends hotting up for 2024
Following another whirlwind year, the beverage industry really shows no sign of slowing down!
Continued consumer demand for health & wellbeing, sustainability and experience /experimentation continue to drive category development and high rates of innovation within the beverage industry.
In this year's report, we've picked out five dynamic trends we anticipate will drive the beverage industry in 2024.
From ‘Fast Fad-sion’ to 'Actively Green', these trends underscore the need for beverage operators to tune into consumers and be highly reactive to their needs. More than ever, working with partners such as Finlays, who can provide support for innovation, is vital to access these high growth opportunities.
We've also taken a look back at last year's trend predictions and into the future, using AI to forecast the key beverage trends in 2070 and beyond.
So whether that's drinking in space, or in the metaverse, we're ready for the next 50+ years of coffee and tea!
We hope you enjoy reading this year's report and taking part in the polls. As always, please reach out to your Finlays partner or on LinkedIn to continue the conversation!
DISCLAIMER
This report provides insight into consumer and industry trends for 2024 based on information gathered by Finlays Global Insight Team. Any information provided is for reference purposes only and should not be relied upon or used elsewhere without express written permission from Finlays. Finlays cannot be held accountable for any information used outside of this document and liability is excluded to the fullest extent permissible by law.
