Each year, the dynamic beverage industry continues to reveal new trends, innovations, and opportunities and 2025 is no exception.
In this year’s report, we spotlight 'human connection' as a central theme, building on insights from our annual magazine 1750 and tying to Finlays Beverage Word of the Year: Joy. We explore the surge in celebrity-backed beverages and viral trends, showcasing the vast opportunities in our industry. From a category lens, the fast-growing alcohol segment addresses diverse consumer needs, while the rapid churn of botanical ingredients—supercharged by social media—raises the challenge of staying ahead. Lastly, we emphasize supply chain transparency, reflecting consumers' growing interest in ingredient origins and sustainability.
We hope you enjoy this year’s deep dive into the beverage industry trends. As always, if you have any questions or would like to explore more of Finlays Market Insights, please feel free to reach out. We look forward to continuing the conversation and sharing further insights with you.
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