Table of
contents

Discover what's inside this year's edition

CONTENTS

_{^INTRODUCTION}

WELCOME
GLOBAL NETWORK
BEVERAGE INDUSTRY CHEAT SHEET 2027

_{^{TECTONIC SHIFTS}}

TREND-NADO
THE END OF BEVERAGES*
(*AS WE KNOW IT)
CAUSE AND EFFECT
K-CURVE
R&D...& AI
THE FEED DECIDES

_{^{A NATURAL FIT}}

A NATURAL FIT
TO UBIQUITY AND BEYOND

_{^{FOCUS ON... HEALTH}}

MAXXING TO THE MAXX
SMALL APPETITES, BIG OPPORTUNITY
SWEET DEAL

_{^{TREND SIPS}}

COLD BEVERAGE HOTLIST
THE COLD RUSH
FROM EAST TO WEST
GOING GREEN
LIQUID MOMENTUM

_{^{FOCUS ON... SUSTAINABILITY}}

SPOILER ALERT
IN SHORT SUPPLY
HRDD 101
FUTURE PROOFED

_{^{FOCUS ON... FINLAYS}}

A GREAT PLACE TO WORK
ABOVE AND BEYOND
THIS MUCH I KNOW