INSPIRED BY
NATURE

Mote Pooley celebrates 30 years of
innovation at Damin International

The Big Idea:

Damin International – a joint venture between Finlays and Damin founder and Jiang’s Group Chairman Mr. Jiang Aiqing – has grown into a global leader in health-focused innovation, by blending science, tradition, and sensory appeal across a diverse product portfolio. With cutting-edge R&D, advanced manufacturing, and a global-local approach, Damin continues to redefine wellness through innovative, practical and scalable solutions, which support healthier living worldwide.

INSPIRED BY NATURE

This year, Damin International is celebrating its 30th anniversary – three decades of transforming nature’s potential into pioneering solutions for healthier living. Guided by our core belief — that Dreams Are Made In Nature (DAMIN) – we’ve grown from a small, but ambitious, startup into a leader in health-focused innovation, driven by the conviction that great innovation should balance both well-being and sensory delight.

Today, our ingredients, formulations, and manufacturing services empower businesses worldwide, while nourishing consumers’ lives, reflecting the core mission that guides us as we embark on our next 30 years.

Here are six ways Damin is delivering on this mission:

1) Redefining wellness through innovation
With today’s consumers increasingly seeking products that combine both nutrition and indulgence, Damin is developing pioneering products that deliver on both fronts. For instance, our Douruimi product line helps foodservice partners craft trending, functional beverages with authentic flavors in seconds — making 'easy wellness' a delicious part of everyday life. Meanwhile, our unique 70ml mini-bottle offers a fresh take on portable nutrition, using patented cold-fill technology to deliver vibrant flavor and nutritional value in a lightweight, convenient format.

2) Advancing functional nutrition through technology
At Damin, we apply a practical and purposeful approach to technology— turning proven science into real-world wellness that makes nutrition more accessible, enjoyable, and scalable. Take, for example, innovative packaging such as our 70ml PET bottle and 20ml liquid capsules, designed to safely carry functional ingredients without sacrificing taste or stability. These ready-to-use formats help our partners bring health-focused products to market faster and more efficiently. In the coffee space, our patented dual-enzyme hydrolysis process solves a common challenge: scaling cold-brew production without compromising aroma or flavor. This breakthrough earned a 2024 Technology Innovation Award and National Invention Patent for our high-aroma instant coffee.

3) R&D: The foundation of innovation
Damin’s innovation leadership stems from sustained investment in R&D, with three dedicated research centers. Led by a team of 80+ qualified researchers, we’ve developed over 11,000 formulations, enabling rapid, customized product development. Our work has earned national and international recognition, including the prestigious National High-Tech Enterprise designation and the Geneva Invention Award. What sets us apart is our ability to turn scientific research into effective, flavorful, and nutritious product solutions — ensuring every innovation meets both scientific and market needs.

4) The Shanghai advantage: where collaboration meets speed
Opened in 2023, Damin's Shanghai headquarters is a strategic hub designed to accelerate customer-centric innovation. By co-locating our entire sales force and R&D teams in China's commercial capital, we've significantly enhanced proximity to domestic key accounts, the vast majority of which are based in the city or neighboring region.

Equipped with full pilot line facilities, the site enables faster development, rapid prototyping, and close collaboration through joint workshops and face-to-face engagement. This integrated setup removes traditional barriers, allowing us to deliver market-ready solutions faster — a clear competitive edge for our partners.

5) Product category diversification
Damin’s portfolio includes tea, coffee, botanicals, fruit and vegetable extracts, and marine bio-ingredients — all designed to support health and wellness. We’ve grown in the ‘convergence of food and medicine (Chinese: )' space with products such as astragalus, ginseng, and dendrobium concentrates, blending traditional ingredients with modern science. Our formats range from powders and concentrates to ready-to-drink jellies and porridges, helping partners reach consumers at home, on-the-go, or in service settings.

6) Global reach, local impact
Damin offers integrated solutions — from ingredients to custom formulations — to a diverse range of partners in food manufacturing, hospitality, health foods, and nutraceuticals in 45 countries globally. We’re committed to strengthening regional partnerships and tailoring solutions to local tastes and needs. By combining global reach with deep local understanding, we aim to bring natural, high-quality health products to more markets worldwide.

Looking ahead: the next chapter of wellness innovation

As we celebrate this 30-year milestone, we reaffirm our commitment to advancing global healthy living. The years ahead will see Damin deepen expertise in fast-growing fields such as food-medicine convergence and marine functional ingredients — always anchored in the scientific foundation and quality standards that have defined our journey so far.

Our focus remains on practical innovation: creating safe, nutritious, and great-tasting products that reflect the best of both tradition and science. Together with our partners, we look forward to writing the next chapter in our shared pursuit of healthier lives.

Mote Pooley

Chairman, Damin International