THE FINLAYS HOT LIST 2023
Discover the trends heating up in the world of beverages
Words: Siân Edwards
A new entrant for 2023. Consumers want to reduce their sugar consumption, but the flavour profile and perceived artificiality of alternative sweeteners has impacted consumer acceptance.
Recent innovations related to natural high-intensity sweeteners such as next-gen stevia, and taste modulators may elevate the options available.
A non-mover. Health-conscious consumers are still seeking a clean energy boost, driving demand for natural sources of caffeine, such as tea and coffee.
A new entrant to the list, consumers are increasingly seeking cost-effective luxuries to reduce their spending while maintaining the treat and indulgence occasion. Small luxuries like cold brew coffee and flavoured hot teas and infusions are well positioned for this trend.
Major foodservice player Costa Coffee has introduced bubble tea, bringing it to high streets across the UK and beyond. Greater accessibility is likely to see this trend enter the mainstream.
Another non-mover from last year, consumer demand for healthier alternatives to reduce alcohol consumption has not shifted. Sparkling teas and kombuchas are playing a major role.
Hot stuff last year, and boiling hot this year. Combining convenience, customisation and cost-effectiveness, we’ve seen increased demand for multi-serve packs such as 1litre cold brew concentrate
Click the image above to view and download the Finlays Hotlist infographic.
Or for more trends and insight, why not download our latest Beverage Trends Report?
